CFNA is one of the founding members and executive members of the International Poultry Council (IPC). Vice president Yu Lu, leading some of CFNA¡¯s member companies, attended IPC¡¯s webinar on the opportunities and challenges of the poultry industry in the ¡°new normal¡± period from Nov. 11 to Nov. 13. Reports were made on the study of the COVID-19 and its influence on the poultry industry during the webinar. Discussions were also made on how to guarantee the safety in production and how to provide adequate food to the world during the outbreak of the pandemic. Vice president of Shangdong Fengxiang Group, one of CFNA¡¯s member companies, shared views on the experience of how Chinese poultry companies promote their brands and increase sales revenue by taking advantage of the internet.